local Sustainable Development Goals
The concept behind this design poster was to create a poster used to spread awareness for the Eastern Service Workers Association that will promote local sustainable goals. This Southern New Jersey helps the community in need whether it be with a personal need or economical need. The workers are all volunteers and it is a non-profit organization.
FINAL DESIGN
The goal that I had chosen was Gender Equality. I wanted to create a poster that incorporated the fact that men get paid more as that seems to be a major problem and using this idea helps get the viewer to stop and think.
DESIGN CHOICES
While using bold colors can make your design stand out, having colors with more contrast make the information seem more serious. As you can see in the left design, I wanted to play with using fun, bold colors to make you stop and stare. This takes away from the meaning of the poster and brings no emotion to the message.
Using an X-ray image, we find it hard to see which gender is which. In fact, both x-rays are of men. Using two of the same images helps keep continuity as well as taking the viewers time to observe the small details.